Understanding Customer LTV

Length: 00:00

Many companies don’t take the time to understand their customer’s lifetime value and therefore judge media and other investments based on last click, first conversion success or failure. By understanding your customer’s LTV, you can more intelligently deploy and measure media spend. This video will show you how to consider a model and how it changes your actions that may be the key to unlocking far faster business growth.

Category:  Business Ops

Member since: January 28, 2017

Babak Azad is the Founder / Principal at Round Two Partners, a B2B business in the Consulting industry with 1-10 employees.

A bit more about me, .

A brief description about my business, Round Two works helps direct responses companies ranging from $20MM to $100MM to scale..

I'm an expert in:

Marketing, Hiring, Business Strategy

I can also help you with:

Human Resources, Accounting / Finance, Building Culture, Digital Marketing

I prefer:

Strategy over Operations

Ideas over Plans

Data over Intuition

Flexibility over Control

Accuracy over Speed