Ever wondered why some products earn millions of dollars from passionate user communities, while other products fail to get traction? In Hooked, author Nir Eyal outlines everything you need to do to get your target customers hooked on your product. It isn’t enough to create a product that catches their attention; it needs to fulfill a fundamental need and ultimately change their behavior. By working through a series of steps, or “hooks”, you can reach a point where users come back to your product again and again, and eventually become rabid fans. Want to know more? We've got a two-page Just The Facts linked for you below in Dropbox.

Category:  Book Leadership

Member since: July 19, 2017

Sunshine Chapman is the Partner at The Sunshine Gals, a B2B business in the Marketing industry with 1-10 employees.

A bit more about me, Social Media Pro | Content Marketer | Foodie | Connector | Public Speaker | Travel Writer| Optimist.

A brief description about my business, The Sunshine Gals is a pro team of seasoned digital marketers. We have a proven record of success in advertising, web design, social media, and email marketing. We help hotel, resort and vacation rental clients to leverage their brand stories by combining them with promotions, resulting in direct bookings..

I'm an expert in:

Marketing, Bulding Branding, Building Culture, Creating Differentiation, Business Strategy, Digital Marketing

I can also help you with:

Human Resources, Hiring

I prefer:

Strategy over Operations

Ideas over Plans

Data over Intuition

Flexibility over Control

Accuracy over Speed