Blue Ocean Strategy

How are you staying ahead of your competition and providing the most value to your customers? What are you doing to not only keep your market share, but also increase it? If your answer to these questions is grabbing a greater share of existing demand, where you compete with, and benchmark against, competitors based on existing industry factors, you might be stuck in what strategy management experts W. Chan Kim and Renee Mauborgne call a ‘bloody red ocean’. “In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known,” write the authors. “Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody.”   Read more in the PDF summary linked in Dropbox.

Category:  Book Leadership

Member since: July 19, 2017

Sunshine Chapman is the Partner at The Sunshine Gals, a B2B business in the Marketing industry with 1-10 employees.

A bit more about me, Social Media Pro | Content Marketer | Foodie | Connector | Public Speaker | Travel Writer| Optimist.

A brief description about my business, The Sunshine Gals is a pro team of seasoned digital marketers. We have a proven record of success in advertising, web design, social media, and email marketing. We help hotel, resort and vacation rental clients to leverage their brand stories by combining them with promotions, resulting in direct bookings..

I'm an expert in:

Marketing, Bulding Branding, Building Culture, Creating Differentiation, Business Strategy, Digital Marketing

I can also help you with:

Human Resources, Hiring

I prefer:

Strategy over Operations

Ideas over Plans

Data over Intuition

Flexibility over Control

Accuracy over Speed